Hello everyone, I wanted to take a few moments to talk a little bit about Sniper Central and where we are at and where the business is heading in the future. These have become challenging times for anyone that is associated with the firearms industry and so I thought I would just explain a little about how we are dealing with the challenge.
From the beginning, over 20 years ago, it has always been my passion to provide relevant and interesting information as it pertains to the art of sniping, the profession of sniping, snipers in general and anything else that is related to our craft. It has been a great ride, very entertaining, though with its highs and lows, just like any other business or passion. Over the past five years, and especially since the 2016 presidential election, trying to carve out a living in the firearms industry has become very difficult. Sniper Central has always been a hybrid company, meaning our focus has been on the information and getting it out free of charge, but we have always had to supplement the income by selling rifle packages, ammunition, accessories and also teach our Long Range Precision Marksman courses, which we love.
Unfortunately, the market has changed and has provided us with some difficult challenges. Amazon dominates the online marketplace and pretty much everything that we sell that is not firearms or ammunition, is available on Amazon with free shipping and a vastly larger selection. We have always been a small mom and pop shop and could never carry millions of dollars worth of inventory, so we cannot compete with Amazon and the other big players. On the ammunition side, Brownells, Midway USA, and the countless other number of huge online ammo re-sellers has offered challenges on the ammunition side as well. For firearms, the drastic reduction in demand for firearms has caused all of the major manufacturers to get creative and now enter into niche markets, like long range competition or sniping, with their own rifles at reduced prices that make even our semi-custom rifle packages a difficult sell for the lower number of buyers now on the market.
With all of these headwinds, we have had to take inventory and re-evaluate our business. As a small guy, there is no way to compete in the retail world, and frankly, we never really wanted to be a retail shop. We did it to help fund the rest of what we love to do. So we had to determine what made us unique, and that comes back to what our core has always been, information. Our reviews, write-ups, history, comparisons, and other articles are unique on the internet. Unfortunately, it is not as easy to monetize information as it is to sell product. But to survive, we have to change moving forward and embrace what makes Sniper Central special.
So here we are, adapting, overcoming and moving forward. Chances are, you have noticed the additional ads that have shown up on Sniper Central. We hate them too…but that is one of the few ways we can make money with information. Additionally, paid membership sites are now out of fad as well and we will be changing our member content pages. We will be changing from a yearly paid subscription for member information, to publishing eBooks with the same, and better, content that is found on the members only pages. The eBooks will sell for about $4, which then allows people to buy what they want, instead of subscribing to the site. We are almost done with the first eBook and have about 15 planned right now. Hopefully releasing one every few months. Additionally, any time we review a product or talk about it, still continuing to be frank and honest, we will provide a link to the product on Amazon. If you like the product and click the link and buy, we get a small percentage. Please…if you do NOT like it, do not buy it! That is why we do the reviews!
Of course, the rifle packages will continue to be available and we hope that if you are looking to buy a sniper rifle, you will check them out. Also, special orders are still available for any item you can think of, as we can typically get it cheaper than you will normally pay. The problem is, no one is allowed to advertise cheaper than anyone else. Welcome to retail in the 21st century.
Training will also continue to go as normal, and we still offer the best training available at any price, and on top of that, its more affordable than just about anyone else out there. We love doing it, so come join us.
Finally, as we transition out of retail sales, we will be drastically reducing the items we carry. We will focus mostly on Sniper Central paraphernalia, enthusiast items, or very unique stuff you cannot find anywhere else like our ballistic cards. As a bonus, be watching the site, we will be clearing out a bunch of items we have here that need to go. Tons of long range ammo, optics, firearms, etc. It all will need to go and it’ll all be deals. In fact, if there is something you see on the store that you like, make us an offer. We want to clear it out by January.
These are all tough decisions and things we had to do, but we love sniping, always have, and we want to keep doing what we do. So we adapt and overcome. This also means, we need to write what people want to read or produce what people want to see. So please let us know what you are interested in reading, viewing, and hearing about so we can keep the content fresh and relevant.
Thanks for all your support over the years and we plan to make it even better moving forward!